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Youth Campaign
This campaign reinforces that there is a safe place for youth to turn for support. Where do kids go when they are stressed or anxious? Many escape or hide in a washroom, a locker, a tunnel, and even a cloakroom. The fact that you cannot see the caller reinforces the idea that Kids Help Phone is an anonymous service. Although many young people also use cell phones and internet to contact us, the phone still remains a very powerful visual of connectivity. These spots were produced by Publicis, and won a Certificate of Merit for best public service campaign at the Marketing Magazine Marketing Awards last year.

How to Order: 

  • To donate advertising, please contact

    Meghan Reddick

    Director, Marketing
    National Office

  • We can tailor these in-house to fit your publication.

These are also available as posters for classrooms. To order complimentary materials for youth, click here

 washroom_stall_eng.jpg  Locker_eng.jpg
 Washroom PSA
 Locker PSA
 Tunnel_eng.jpg  Cloakroom_eng.jpg
 Tunnel PSA
 CloakroomPSA
 Playground_eng.jpg  

Playground PSA

Adult Campaign
These psa’s are intended to raise awareness of Kids Help Phone to adults to potentially secure a donation. Using the same creative as the youth campaign, the tagline is modified slightly, “Whatever the problem, kids talk to us.” There is also room at the bottom to tailor the copy specific to certain magazines and markets.

  
Donor Washroom PSADonor Locker PSA
 
Donor Cloakroom PSA



eng_playground[1].jpg
Donor Playground 

  
  
Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid’s Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she’d “met” on the Internet – and that he’d first said he was 15, but was actually 29. The KHP counselor talked about Brenda’s natural curiosity, but also about possible dangers. It didn’t take long for Brenda to admit to having “funny feelings” about it. By the end of the call, she’d decided to try to find someone her own age, met the “old-fashioned” way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she’d been placed in a foster home, but didn’t feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom’s bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead.