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A Message from Sharon Wood

Recently I came upon a thank you message posted on our website, from one of the more than 640 kids we connected with every day last year.  It’s a thank you that particularly touched me.   It’s about, first and foremost, the hard work our counsellors do, rarely knowing the end result of their efforts, but guided by the belief that no child’s cry for help should go unanswered.

Messages like this one, along with my ongoing learning about the many ways we give kids hope every day, have deepened my commitment to work with each one of you to build on the successful reputation and reach of Kids Help Phone.

I have worked in the not-for-profit sector for close to 25 years now. While the past few years have been challenging, with charities facing a drop in donations because of public worries about the slump in the economy, there certainly is a clear sense of purpose and confidence at Kids Help Phone as we look together toward the future and plan forward, knowing how vital our work is to kids, families and communities across Canada.

We are forever focused on the wants and needs of the young people of Canada. They are our motivators and drivers; they dictate the topics we research, the counselling tools we offer, and the promises we make. 2010 is not just about introducing new approaches, it’s about raising the  effectiveness of what we already do, both at the service level and at the operational level.

Innovation and excellence in youth service
Because we are privileged to have the trust of young people, we are in the unique position of hearing their very personal stories. Cultivating their insights to better shape our counselling practices, from topics to trends to techniques, informs each and every one of our efforts.

  • We have made strategic investments in the exploration, development and implementation of evolutionary technologies, introducing along the way a transformed kids website that now offers best-of-class information and counselling for two distinct groups – kids, 8 to 11; and teens, 12 to 20— to meet each of their respective cognitive, emotional and literacy differences;
  • In February 2010, Kids Help Phone adjusted its hours of operation in order to acknowledge and meet the demand for service of all kids in Canada, ensuring Francophone counsellors were available for Francophone kids during peak demand hours;
  • Kids Help Phone is exploring the introduction of new counselling modalities – live chat, instant messaging, and text messaging are some of the options being investigated.

Strengthening our relationships with our partners
We work with industry leaders, many of whom have made their partnership with Kids Help Phone a long-term investment. Our strengthening of efforts in these programs is critical to achieving our priority results for our young people.

  • The initial and vital support of the four Founding Sponsors (Bell, BMO, Nestlé, Parmalat) has grown into perhaps the most successful corporate sponsorship program in Canada. Today more than 100 companies and their employees provide Kids Help Phone with essential financial and marketing support;
  • Working together with government, academics and youth serving agencies, Kids Help Phone will further the public dialogue on youth issues:
      • We are pleased to be at the table with other national youth serving organizations in support of our common goals, through groups like the National Youth Service Agencies (NYSA), a community of Canadian CEOs and leaders, and through participating in forums like the Public Health Agency of Canada’  roundtable on promoting youth health using technology.
      • We are pursuing our partnership with PREVNet, a national network of researchers and non-governmental and government organizations dedicated to stopping bullying in Canada.
      • Working with law enforcement agencies, Kids Help Phone provides police with service awareness materials, and participates at local information events to ensure the public is aware of issues facing kids and strategies to address them.
      • Kids Help Phone is actively engaged with a number of leading Canadian universities in research initiatives related to youth (e.g. University of Toronto, McGill University in Montreal).
      • Kids Help Phone is contributing to the development of the Children and Youth Mental Health Framework.
  • Building on the success and the learning of the Futures Campaign, our first major gift campaign, we are ensuring the effective deployment of philanthropic resources.

Looking at our structure to ensure we remain results-driven and adaptable
We will support the effective implementation of these practices, to ensure their positive impact on the young people of Canada. This will include:

  • Equipping staff and volunteers with the knowledge, skills and tools they need;
  • Clearly demonstrating accountability for our results within a structure that equips the organization to strengthen its existing revenue base and to develop new approaches.

Kids Help Phone rallies people with one of the greatest causes of all: being there for kids. That gives meaning to everything we do. And in 2010, it’s truer than ever.

Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead. Brenda called Kid's Help Phone to vent about her parents. She said they were being unreasonable by not allowing her to meet a boy. The 15-year-old was considering sneaking out anyway. A few questions revealed that the boy was someone she'd "met" on the Internet – and that he'd first said he was 15, but was actually 29. The KHP counselor talked about Brenda's natural curiosity, but also about possible dangers. It didn't take long for Brenda to admit to having "funny feelings" about it. By the end of the call, she'd decided to try to find someone her own age, met the "old-fashioned" way. Mike told us he was traveling fast on the road to nowhere. He wanted to get off drugs and off the streets. The KHP counselor calmed Mike, assessed his needs, and found him a safe shelter. Years later, Mike called again. Now 20, he was back in school, with a steady job and a new life. He was calling to say thanks – not just for what KHP had done, but most of all for listening to him and believing in him. Mike says KHP helped him turn his life around. Today, he spends his spare time helping street youth. Ten-year-old Megan was being sexually and physically abused. Two nights earlier, she'd been placed in a foster home, but didn't feel comfortable talking to her foster parents yet. With gentle prompting, Megan began to tell her story. Her feelings were agonizingly mixed. Despite everything, she missed her mom's bedtime stories and the familiarity of home. It meant a lot to be able to talk about her feelings with someone she could trust. Together, Megan and KHP looked at what Megan could do to make things easier, like getting bedtime stories on tape. She was grateful to be reminded that her foster home would become more familiar each day, and that KHP would be there whenever she needed it in the days ahead.