Our Mission


Our mission is to improve the well-being of children and youth in Canada by providing them anonymous and confidential professional counselling, referrals and information in English and French, through technologically-based communications media.


Our Vision

To continue to improve and grow Kids Help Phone to ensure we deliver the most effective, timely and valuable counselling, referrals and information to every young person in Canada from five to 20 who could benefit from our support.


Our Service Values

We believe all young people have the right to be heard and to access resources that will allow them to develop to their full potential.

We believe our counsellors must be paid professionals who meet the highest possible academic and professional standards.

We believe it is important that we pioneer new ways to use the ever-evolving changes in communications technology.

We believe it is important that we contribute to the awareness and public dialogue on children’s issues and to the development of policies and practices that improve the well-being of Canadian children.


Our Organizational Values

We believe it is important that we maintain the innovative, entrepreneurial and exploratory spirit that our Founders had when they started the organization in 1989.

We believe our fundraising practices and programs must reflect the highest standards of ethics, openness and honesty and that all funds raised must be used responsibly in the furtherance of our Mission and Vision. We adhere to Imagine Canada’s Ethical Fundraising and Financial Accountability Code.

We believe the passion and commitment of our volunteers is fundamental to the success of our fundraising and awareness programs and that each volunteer has the right to choose how they will use their time and expertise to support our activities. We adhere to Volunteer Canada’s Code for Volunteer Involvement.

We believe young people have the right to contribute to the well-being of their own generation by volunteering their time and energy to our awareness and fundraising activities.

We believe our staff have the right to have the opportunity to develop their skills, to be treated fairly, to be recognized for their accomplishments and to be stimulated to approach their work with passion and commitment.

We believe our staff is responsible for the successful operation of the organization and the Board is responsible for our long-term direction and the achievement of our mission.